Rihanna Wins the Celebrity Makeup War With Fenty Beauty, Beating Kylie Cosmetics and KKW Beauty By Over $300 Million Annually

Celebrity makeup companies do big business, with consumers all over the world eager to replicate the look and style of their favorite beauty guru. From Kylie Jenner’s Kylie Cosmetics to Lady Gaga’s Haus Labs, it seems as though every year, a celebrity launches their own makeup brand.

However, some brands are singularly more successful than others – and in the world of celebrity makeup, Rihanna’s Fenty Beauty reigns supreme. Since 2017, Fenty Beauty has been redefining the beauty business in more ways than one. Still, Fenty Beauty has several strong competitors and doesn’t take top marks when it comes to social media presence.

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