How Kylie Jenner’s Makeup Company Became a Family Affair

Kylie Jenner started her makeup company, “Kylie Cosmetics,” in 2015 and it’s had a very successful run since its launch. With many collaborations under her belt, the business mogul has made millions of dollars with her makeup brand. In 2019, Forbes deemed Jenner as a “self-made” billionaire when the company reached $900 million. Throughout the years, Jenner has also created other businesses including Kylie Skin and Kylie Baby.

Here are some famous celebs who have collaborated with Jenner, raking in the big bucks.

Kim Kardashian

In 2017, Jenner announced the collaboration with her sister, Kim Kardashian. Together, they created a hit lipstick collection. Different from Jenner’s makeup formula, Kim’s collection featured a gloss finish with a “creamy lip texture.” In 2018, they teamed up for a second collaboration which introduced more lip products just in time for the holiday season.

Kris Jenner

Jenner collaborated with another family member—her mother, Kris—in a collection that launched on Mother’s Day in 2018. The debut included an eye shadow palette, lip products, highlighters, and more. The packaging and products were appropriately named in honor of Kris’ pop culture moments and memes including the quote, “You’re doing amazing sweetie.”

“I’ve never been more proud in my life, honestly,” Jenner said in a YouTube video.

Kendall Jenner

Jenner announced her second collaboration with her sister Kendall as she showed her Instagram followers via the stories feature. The spring-like collection featured an eye shadow palette, lipsticks, and more all in purple packaging.

“Feeling so blessed and excited to work on yet another makeup collaboration with my sister,” Jenner wrote in a recent Instagram post.

The collection is set to release on April 6.

Kourtney Kardashian

“Kourt x Kylie” released in 2018 with different packaging styles from other collaborations. This collection featured three small eye shadow pallets with fun designs and three lip shades.

In a Q&A video, Kardashian talked about working with her sister and Jenner already had a vision of what she wanted the collab to look like. “The final outcome is super cute,” she said.

Khloé Kardashian

In three collaborations, Jenner and her sister Khloe Kardashian put out successful items including multiple lip products with different finishes, blush, highlighters, and more. In a YouTube video showing off new products, Kardashian said that working with her sister was “really fun.”

“I don’t care that I’m Kylie’s older sister, I really respect that this is Kylie’s business and she built this business so I think it’s an honor to be a part of it,” Kardashian said.

Kim Kardashian and Kylie Jenner
Pictured above, Kylie Jenner and sister Kim Kardashian attend the Vanity Fair Oscar Party on February 9th, 2020.
Taylor Hill/FilmMagic

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