Squigs Beauty Wants You to Reimagine Hair Care as Head Care — Founder Interview

Charuza actually formulated Gooseberry Delight a few years prior to being pregnant, so while it wasn’t originally created as a postpartum hair treatment, it ended up being perfect for that time in her life. It’s made with ingredients like coconut, beaver, kalonji (aka black seed), and olive oils.

Robert Finney, MD, a board-certified dermatologist and clinical assistant professor of NYU Grossman School of Medicine, has previously explained to pace that coconut oil leave-in treatments can “help repair the damage that occurs to your hair shafts from coloring, heat, and in the sun.”

“Inspired by traditional Indian hair oiling and the DIY products that were a big part of my childhood, I wanted to make it easier to access non-irritating formulations over-the-counter,” Charuza says. That’s when Squigs’ head care was born. It’s head care, not hair care, she explains, because she feels that caring for both the skin on her face and scalp is important.

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Gooseberry Delight Hair Oil

Hot oil treatments can help with the overall quality of hair, says board-certified dermatologist Annie Chiu, MD, founder of the Derm Institute in Los Angeles and associate faculty member of dermatology at Cedars-Sinai Medical Center. “When you use hot oil, try massaging it into your scalp, as this can help strengthen the shaft of the hair to prevent breakage, but it likely does not affect the actual follicles that change hair loss,” she says.

Charuza wanted to start small with Squigs’ first drop, so it only includes two products. The second is Double Shot Face Serum, which is formulated with redness-reducing niacinamide, hydrating hyaluronic acid, skin barrier-protecting squalane, plus nourishing avocado oil. It’s also infused with tulsi, turmeric, and neem extracts, which are long-standing staples of Indian skin care. And that’s not to mention the deep blue color of the serum, which delivers an instant serotonin boost based on the cute packaging alone.

Charuza wanted Squigs to be a beauty brand that does things differently. She doesn’t want to ignore that bad hair and skin days exist, but rather than promising quick fixes or miracle cures, Charuza wants to hold space for whatever feelings pop up when someone wakes up with a giant pimple, or one pesky little hair that doesn’t want to stay put. “I’m passionate about modeling a better way of talking about products — and about beauty, in general,” she explains.

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