In celebration of Earth Month, The Body Shop will partner with Tony’s Chocolonely to give out free chocolate and Refillable Beauty Samples on April 8 and 15.
The Body Shop and Tony’s Chocolonely bring the call for climate action to New York City: Let’s clean up our act to save the planet. The two B Corporations plan to educate New Yorkers about the importance of the “FOREST” Act. This bill aims to disincentivize illegal deforestation and improve transparency in companies’ global supply chains.
The Body Shop began and remains a store with ethically sourced and naturally-based ingredients from around the world in non-nonsense packaging for easy refill. Products and beauty rituals are made for everybody that makes women feel good in their skin – never promising to make them look like someone else.
In 2019, The Body Shop relaunched its Refill Program in an effort to encourage consumers to reuse packaging rather than throw it away. Switching to reusable packaging will collectively save over 25 tons of plastic per year.
The Body Shop’s easy-to-use in-store refill stations allow customers to refill their favorite body care products, including shower gels, shampoos, conditioners, and hand washes, helping to eliminate waste before the products even hit the bathroom shelf.
These new refill stations at US stores celebrate their launch during Earth Month in partnership with ethical chocolatier Tony’s Chocolonely.
Tony’s Chocolonely is 100% slave-free and aims to be a transparent company. They advocate for equality in the chocolate supply chain and against child labor and modern slavery. Tony’s Chocolonely iconic “Choco” cart and truck will be parked outside The Body Shop’s store during the launch event handing out free chocolate to those attending.
Along with the sweet treat, samples of The Body Shop’s refillable aluminum bottles will be distributed to event attendees as well as 20% off any refillable hair, hand or body wash. The event will take place on Friday, April 8 from 2 – 6 pm at The Body Shop in NoHo, 787 Broadway, New York, NY 10003. A second event will take place on Friday, April 15 from 2 – 6 pm at The Body Shop at Rockefeller Center, 1270 6th Ave, New York, NY 10020.
As an extension of these events, on April 22, Earth Day itself, customers who buy a refill product from The Body Shop’s NoHo and Rockefeller Center store locations in New York City will also receive a complimentary Tony’s Chocolonely “Protest Bar.”