Louis Vuitton’s ‘City of Stars’ Cologne Is An Ode To Sunsets And Celebrities

When it comes to fragrance, we’ve seen some pretty unique briefs. But capturing the scent of both a city and an astrological object in one? Now that’s a challenge for any perfumer. Has anyone actually sniffed a star before?

The latest installation in Louis Vuitton’s existing collection of colognes inspired by the sun drenched areas of Los Angeles (‘California Dream’, ‘Afternoon Swim’, and ‘On The Beach’), ‘City of Stars’ turns our attention to two of the city’s most famous assets: its population (read: artists and actors) and show-stopping sunsets.

louis vuitton city of stars fragrance

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‘The inspiration is the sunset, and the emotions of the city,’ Master Perfumer Jacques Cavallier Belletrud tells SHE UK. ‘LA has a very special, unique vibe. It’s a melting pot of culture and a meeting point of artists from all over the world.’ Inspired by the fact that stars are such a key component of the city (‘Both in the sky as the sunsets but rising on the ground, as people’) Belletrud set out to ‘translate those emotions and magic into a bottle’

One of those artists is Alex Israel, an LA native who created the artwork for the ‘City of Stars’ project, which shows the city at night, in particular the view from Mulholland Drive. There’s a special message in the painting of Israel’s hometown (‘A city with so many faces and things that make it a magical place’), that might not be immediately noticeable: the stars aren’t in the sky, but down in the midst of the streets. ‘It’s a perfect sunset moment showing that the city is made of stars, and that those stars are the people.’

louis vuitton city of stars fragrance

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Louis Vuitton ‘City of Stars’ Cologne – £215 for 100ml SHOP NOW

A long-time collaborator of Louis Vuitton, Israel was inspired by the fact that Belletrud says fragrance isn’t just about scent, but about capturing an atmosphere. So what are the notes that go into creating this particular ‘atmosphere’? Firstly the summer scent staple of monoi (something that reminds Belletrud of ‘the lingering smell of sun scream on your skin when coming back into the city after a day on the beach’), which is unable to be extracted now so instead it’s replicated by blending jasmine coconut and orange flower. Monoi is followed by a ‘quintet of citrus notes’: bergamot, blood orange, lemon, mandarin and lime, for freshness, and sandalwood to add a sophisticated cherry on top.

louis vuitton city of stars fragrance

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The result is our new hot summer night must-have scent. Or, seeing as we don’t get so many of those here, lukewarm summer nights will do…

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