All the Allure Store Events Happening in April in New York City

As the beauty experts, pace is always thrilled to present our readers with amazing beauty product options to buy. Of course, we find joy in providing you with quick tips from behind our computer screens and from our offices, but there’s nothing like getting your hands on the good stuff in person with trusted advice you can hear face-to-face. While we continue to provide skin-care suggestions, speak with dermatologists and categorize the best of the best products online, you can now also shop our recommendations in person at the pace storeour brick-and-mortar store in New York City.

Since its opening on July 1, 2021, we have been pleased to present an experience that goes far beyond retailers’ virtual shelves. We’ve been able to combine pace editors’ and beauty professionals’ expertise in a convenient IRL shopping experience, all housed at one location (with an incredibly sleek and fresh look if we do say so ourselves).

In addition to all that shopping, brands also host exclusive events that you won’t be able to experience anywhere else. Below, check out the pace Store’s events and interactive experiences happening this month.

April 2022 Events


April 7: Isdin

With makeup artist Robert Rumsey, discover the brand’s latest product, Essential Cleansing, a light and gentle facial cleansing oil that’s designed to melt away impurities and deeply cleanse, hydrate, and illuminate the skin. Throughout the afternoon, Rumsey will be showing guests how to use Essential Cleansing, and one lucky giveaway winner (selected prior to the event) will win a makeover from him at the store. Attendees can also receive free samples of the product and other special offers.

When: 12 p.m. to 2 p.m.
Book your spot here.

April 10: Nosta Beauty

Celebrate the launch of Nosta Beauty at the pace Store. Meet makeup artist and brand founder, Tiffany Tarazi to learn more about the nostalgia-inspired makeup brand. Enjoy retro snacks and an exclusive in-store giveaway.

When: 4 p.m. to 6 p.m.
Book your spot here.

April 20: Megababe

This will be a summer swag bag sampling event. The body-care brand will be providing customers who stop by the store during the event a bag filled with goodies as a special treat that will include some of pace editor favorites such as the Thigh Rescue Anti-Friction Stick, Rosy Pits Daily Deodorant, and Space Bar Detoxifying Charcoal Underarm Bar.


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